New Seasons Market Joins No on 105 Coalition

Ahead of the November election, New Seasons Market has announced opposition to Measure 105.

The company’s advocacy for the No on 105 effort was inspired by discussions with staff from New Seasons’ Mission and Values teams, and continues a long history of endorsing progressive policies supporting local neighborhoods and the regional food economy.

“New Seasons was founded on a commitment to support staff, customers, producers and the communities we serve, and is proud to endorse programs aligned with these values,” said Forrest Hoffmaster, co-president of New Seasons Market.

Supporting a Diverse Regional Food Economy New Seasons is also joining more than 100 local businesses, community groups, organizations and law enforcement officers to oppose Measure 105, protecting our state resources from being used to threaten our diverse communities with racial profiling and the separation of Oregon families.

Oregon’s 31-year anti-racial profiling law helps keep our communities safe for all families as well as local food suppliers sustaining the regional food economy. “We embrace our diverse communities and believe that reversing Oregon law puts people at risk who live and work in our neighborhoods and local food system,” McFarland added.

To learn more about New Seasons’ social responsibility efforts, visit

Devon Downeysmith